Open AccessImpact Of Customer Touch Point Management On Banks’ Performance
Author(s) -
Agu Godswill Agu,
G. E. Samuel,
Madumere Humphrey Ikenna
Publication year - 2019
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.73.2.6364
Subject(s) - business , marketing , profitability index , customer satisfaction , point (geometry) , sample (material) , point of sale , customer relationship management , computer science , finance , mathematics , chemistry , geometry , chromatography , world wide web
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