Open AccessSymbolic Consumption in the Indian Markets: Analysis of Determining Factors
Author(s) -
Vadrevu Pragnya Suma
Publication year - 2018
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.64.4474
Subject(s) - consumption (sociology) , product (mathematics) , the symbolic , value (mathematics) , marketing , phenomenon , identity (music) , consumer behaviour , symbolic interactionism , sociology , business , psychology , social science , epistemology , computer science , aesthetics , mathematics , philosophy , geometry , machine learning , psychoanalysis