Open AccessNew Product Introduction Prize (NPIP) and the Market Value of the Firm: An Empirical Investigation into the Computer, Electronic and Communication Industry (CECI)
Author(s) -
Isaac Quaye,
Yinping Mu,
Braimah Abudu,
Alfred Sarbah
Publication year - 2018
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.610.5400
Subject(s) - reputation , business , stock market , event study , new product development , empirical research , value (mathematics) , accounting , industrial organization , marketing , economics , political science , paleontology , philosophy , context (archaeology) , epistemology , horse , machine learning , computer science , biology , law