
Customer Centricity: The Road to Financial Inclusion The Case of the Commercial International Bank (CIB) in Egypt
Author(s) -
Hanan Elmoursy,
Nazly Hussein,
Shamsuddin Ahmed
Publication year - 2018
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.610.5269
Subject(s) - business , financial inclusion , commercial bank , financial system , finance , commerce , financial services