Open AccessA Diletto And His Storytellig Strategy
Author(s) -
Rachel Farias do Patrocínio,
Rafael Figueiredo,
Juliana Lopes de Almeida Souza
Publication year - 2017
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.59.3639
Subject(s) - storytelling , compromise , subject (documents) , assertiveness , ice cream , advertising , marketing , brand strategy , business , public relations , sociology , psychology , political science , brand management , computer science , social psychology , art , social science , literature , narrative , chemistry , food science , library science