Open AccessCustomer Retention Management Strategies in Freight Transport Service Industry in Ghana.
Author(s) -
Isaac Ofori- Okyere,
Renas Ayebono Atanga,
Bernard Adjetey Okine
Publication year - 2016
Publication title -
archives of business research
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.46.2421
Subject(s) - customer retention , business , customer advocacy , marketing , customer to customer , customer intelligence , customer equity , customer service , service (business) , customer value , customer relationship management , service quality , industrial organization , economics , market economy , hierarchy