Open AccessIncreasing customers’ loyalty. The contribution of marketing strategy, service quality and customer satisfaction
Author(s) -
Orfyanny S. Themba,
Nurlaely Razak,
Herman Sjahruddin
Publication year - 2019
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.12.6114
Subject(s) - marketing , loyalty business model , business , customer satisfaction , service quality , structural equation modeling , customer delight , customer advocacy , customer retention , loyalty , relationship marketing , advertising , service (business) , marketing management , mathematics , statistics
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