Open AccessA Brand Concept Strategy Model of T-Shirts for Young People Using Selected Conjoint Analysis
Author(s) -
Junpei Marui,
Jing Sun
Publication year - 2022
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.108.12816
Subject(s) - clothing , conjoint analysis , diversification (marketing strategy) , marketing , order (exchange) , nike , consumption (sociology) , christian ministry , advertising , business , economics , political science , sociology , social science , finance , preference , law , microeconomics