Open AccessThe Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty
Author(s) -
Muhammad Furqan Ayyub,
Adnan Asghar,
Hafiz Muhammad Jawad Arshad
Publication year - 2022
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.106.12626
Subject(s) - brand equity , business , brand loyalty , marketing , advertising , brand awareness , brand management , loyalty , social media , brand extension , political science , law