Open AccessOnline Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company
Author(s) -
Tak Jie Chan,
Yifan Li,
Nor Hazlina Hashim,
Ameira Nur Iliany Ibrahim
Publication year - 2022
Publication title -
international journal of technology
Language(s) - English
Resource type - Journals
ISSN - 2087-2100
DOI - 10.14716/ijtech.v13i6.5955
Subject(s) - clothing , purchasing , nonprobability sampling , sample (material) , business , context (archaeology) , advertising , word of mouth , marketing communication , marketing , paleontology , archaeology , biology , history , population , chemistry , demography , chromatography , sociology
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