Open AccessPOTENSI DAN PELUANG USAHA MASYARAKAT DALAM PENGEMBANGAN KAWASAN WISATA PANTAI INDRAYANTI, GUNUNGKIDUL, YOGYAKARTA The Potential and Community Opportunities Business in order to Develop of Indrayanti Beach Tourism Area in Gunungkidul, Yogyakarta
Author(s) -
Nanda Bunga Sukma Wijaya Putri,
Siti Rudiyanti,
Frida Purwanti
Publication year - 2019
Publication title -
management of aquatic resources journal
Language(s) - English
Resource type - Journals
ISSN - 2721-6233
DOI - 10.14710/marj.v8i3.24261
Subject(s) - nonprobability sampling , tourism , geography , respondent , business , business administration , marketing , sociology , political science , population , demography , archaeology , law
ABSTRAK Pantai Indrayanti menjadi salah satu destinasi pilihan wisata bahari di Kabupaten Gunungkidul, D.I.Yogyakarta yang potensial untuk dikembangkan. Penelitian ini bertujuan untuk mengetahui potensi wisata, pemahaman dan persepsi responden dalam pengembangan wisata, serta peluang usaha masyarakat di kawasan wisata Pantai Indrayanti. Penelitian dilakukan pada bulan Febuari 2019 dengan menggunakan metode studi kasus yang bersifat deskriptif kualitatif. Pengambilan data dilakukan secara purposive sampling dengan menyebar kuesioner dan wawancara terhadap masing-masing 30 responden wisatawan, masyarakat lokal dan pengelola. Data dianalisis secara deskriptif dengan skala Linkert. Hasil penelitian menunjukkan bahwa potensi wisata pantai Indrayanti dan wisata kuliner serta sarana prasarana dalam kategori baik. Pemahaman tentang potensi wisata pantai dan persepsi respoden terhadap pengembangan dan peran serta pemerintah termasuk dalam kategori baik. Prospek peluang usaha di Pantai Indrayanti baik dengan jenis usaha yang mempunyai prospek yaitu penyewaan tikar dan payung. ABSTRACT Indrayanti Beach is one of the marine tourism destinations option in the Gunungkidul Regency, D.I.Yogyakarta that potential to be developed. The research aims to find out tourism potential, respondent understanding and perception on tourism development, as well as tourism business opportunity of the residents in Indrayanti Beach. The research was conducted in February 2019 using descriptive qualitative methods. Data were collected using purposive sampling by distributing questionnaire and interviewing 30 respondents of each visitors, local resident and tourism administrator. Data was analyzed descriptively with a Likert Scale. The research showed that coastal potential tourism, culinary tourism and infrastructure can be categorized as ''Good''. Understanding of coastal tourism potential as well as perceptions of development and government participation of respondent can be categorized as ''Good''. The prospect of tourism business opportunities in the Indrayanti Beach was appropriate and the kind of business such as renting mats and umbrellas.