Identifikasi Faktor-Faktor Penyebab Penurunan Aktivitas Perdagangan Mebel di Koridor Jalan Soekarno Hatta Kabupaten Jepara

The utilization of space in Jepara Regency is dominated by the local industries of furniture manufacturing and have the export potential. The furniture showrooms can be found along the Jepara Regency corridor. One of the corridors that h ave a lot of furniture showrooms is the corridor of Soekarno Hatta. However, the corridor of Soekarno Hatta has the low function corridor because of a lot of showrooms is closed. The shift of the showrooms to the domestic industry and the instability of exports lead to the decreased area functions. The study aims to identify the factors that lead to the decreased function area as the furniture trading area in the corridor of Soekarno Hatta. The study was conducted with a qualitative approach. The results showed that the dominant factor leading to the decreased function area as the furniture trading area in the corridor of Jalan Soekarno Hatta is the performance of export activities. The online media marketing, the directly shoppers to the furniture craftsmen, and the coincided with the school and Eid al-Fitr moon affect the performance of the furniture export.