Open AccessANALISIS PENGARUH INOVASI PRODUK, KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK DAN KEPERCAYAAN MEREK
Author(s) -
Parri Sujodi Simbolon,
I Made Sukresna
Publication year - 2022
Publication title -
jurnal studi manajemen and organisasi
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1693-8283
DOI - 10.14710/jsmo.v18i2.39181
Subject(s) - brand image , product (mathematics) , advertising , structural equation modeling , business , quality (philosophy) , intervening variable , marketing , population , mathematics , physics , sociology , statistics , geometry , demography , quantum mechanics