Open AccessStudying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research
Author(s) -
Nindria Untarini
Publication year - 2020
Publication title -
jurnal administrasi bisnis/jurnal administrasi bisnis
Language(s) - English
Resource type - Journals
eISSN - 2548-4923
pISSN - 2252-3294
DOI - 10.14710/jab.v9i2.31058
Subject(s) - environmentally friendly , consumerism , operationalization , consumption (sociology) , consumer behaviour , business , marketing , product (mathematics) , sustainable consumption , sustainability , economics , sociology , ecology , social science , philosophy , geometry , mathematics , epistemology , market economy , biology
The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes.