Open AccessPENERAPAN TEXT MINING UNTUK MELAKUKAN CLUSTERING DATA TWEET AKUN BLIBLI PADA MEDIA SOSIAL TWITTER MENGGUNAKAN K-MEANS CLUSTERING
Author(s) -
Syiva Multi Fani,
Rukun Santoso,
Suparti Suparti
Publication year - 2021
Publication title -
jurnal gaussian : jurnal statistika undip
Language(s) - English
Resource type - Journals
ISSN - 2339-2541
DOI - 10.14710/j.gauss.v10i4.30409
Subject(s) - cluster analysis , social media , computer science , advertising , clustering coefficient , world wide web , information retrieval , business , artificial intelligence
Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Twitter is one of the most popular social media in Indonesia which has 78 million users. Businesses rely heavily on Twitter for advertising. Businesses can use these types of tweet content as a means of advertising to Twitter users by Knowing the types of tweet content that are mostly retweeted by their followers . In this study, the application of Text Mining to perform clustering using the K-means clustering method with the best number of clusters obtained from the Silhouette Coefficient method on the @bliblidotcom Twitter tweet data to determine the types of tweet content that are mostly retweeted by @bliblidotcom followers. Tweets with the most retweets and favorites are discount offers and flash sales, so Blibli Indonesia could use this kind of tweet to conduct advertising on social media Twitter because the prize quiz tweets are liked by the @bliblidotcom Twitter account followers.