Open AccessPRAKTIK PUBLIC RELATIONS DAN CORPORATE SOCIAL RESPONSIBILITY DALAM PERUBAHAN SOSIAL GLOBAL
Author(s) -
Rina Juwita
Publication year - 2017
Publication title -
interaksi/interaksi: jurnal ilmu komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2548-4907
pISSN - 2301-6051
DOI - 10.14710/interaksi.5.2.187-200
Subject(s) - corporate social responsibility , function (biology) , term (time) , field (mathematics) , public relations , social responsibility , state (computer science) , business , social function , political science , sociology , social science , computer science , physics , mathematics , quantum mechanics , evolutionary biology , pure mathematics , biology , algorithm
ABSTRAKThis paper tries to analyze the trends and patters working in public relations industry in term of Corporate Social Responsibility (CSR). Recent literatures from the PR scholars state that this field requires a broader approach in term of desaigning and implementing CSR rather than just being a small part of management communication function. However, as Clark proposed (2000), these activities should be integrated into the management function and become an important part of management component of the modern public relations. It is true since there are more positive opportunities in the implementation of social responsibility if it is integrated into the PR program if the approaches being used allows the establishment of a stronger relationship between organisation, stakeholders, and the public itself. Kata Kunci: Public Relations, CSR, Social Exchange