Open AccessThe effect of competitive intelligence on competitive strategy and performance: study on cafes and restaurants in Malang, Indonesia
Author(s) -
Asminah Rachmi,
Diana Eka Poernamawati
Publication year - 2020
Publication title -
dijb (diponegoro international journal of business)
Language(s) - English
Resource type - Journals
eISSN - 2580-4995
pISSN - 2580-4987
DOI - 10.14710/dijb.3.1.2020.55-60
Subject(s) - business , competitive intelligence , competitive advantage , marketing , path analysis (statistics) , advertising , computer science , machine learning
This study aims to investigate the effect of competitive intelligence to competitive strategy and performance of cafes and restaurant in Malang, Indonesia. Data analysis applying path analysis on 100 samples showed that competitive intelligence directly affects performance and indirectly through competitive strategy performance. These findings are expected to provide recommendations for strategic planning development efforts in the future for cafes and restaurants in Malang, and also to help in developing the best practices in responding the market change.