Open AccessService-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty
Author(s) -
Boon Liat Cheng,
Nor Khalidah Abu,
Ching Seng Yap,
Shaheen Mansori,
Tat-Huei Cham
Publication year - 2022
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.220123
Subject(s) - tourism , loyalty , marketing , business , structural equation modeling , service (business) , competitive advantage , advertising , political science , computer science , machine learning , law