Open AccessOlder Consumers’ Perceptions of Advertising with Celebrity Endorsement
Author(s) -
Fan Fei,
Kara Chan,
Yan Wang
Publication year - 2022
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.220117
Subject(s) - attractiveness , credibility , popularity , advertising , source credibility , psychology , influencer marketing , perception , feeling , social psychology , marketing , business , political science , marketing management , neuroscience , relationship marketing , psychoanalysis , law