Open AccessPurchasing Decision Making of Cosmetics: A Comparative Study between Swiss and Chinese Consumers
Author(s) -
Joana Sofia Neves Gomes,
Michael Jeive,
Lynn L.K. Lim
Publication year - 2020
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.200086
Subject(s) - cosmetics , purchasing , purchasing decision , business , advertising , marketing , medicine , pathology