Open AccessExploring Synergetic Effects of Social-Media Communication and Distribution Strategy on ConsumerBased Brand Equity
Author(s) -
Man Lai Cheung,
Guilherme D. Pires,
Philip J. Rosenberger
Publication year - 2020
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.200078
Subject(s) - brand equity , business , social media , advertising , distribution (mathematics) , equity (law) , marketing , computer science , political science , mathematics , world wide web , mathematical analysis , law