Open AccessRational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting
Author(s) -
Grace Phang Ing,
Yee Sheng Sim
Publication year - 2020
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.200073
Subject(s) - business , advertising , loyalty business model , marketing , loyalty , service quality , service (business)
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom