Open AccessHow Millennials' Knowledge, Trust, and Product Involvement Affect the Willingness to Pay a Premium Price for Fairtrade Products?
Author(s) -
Hasan Aksoy,
Ceren Özsönmez
Publication year - 2019
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.190062
Subject(s) - affect (linguistics) , price premium , willingness to pay , product (mathematics) , business , marketing , advertising , economics , psychology , microeconomics , geometry , mathematics , communication
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