Open AccessIntention to Purchase at a Fast Food Store: Excitement, Performance and Threshold Attributes
Author(s) -
Park Thaichon,
Sara Quach,
Jiraporn Surachartkumtonkun
Publication year - 2019
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.190057
Subject(s) - advertising , business , food science , computer science , chemistry