Open AccessComparative Analysis of Purchasing Decision Making between Swiss Customers and Chinese Customers of Cosmetics
Author(s) -
Joana Sofia Neves Gomes,
Michael Jeive
Publication year - 2018
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.180043
Subject(s) - cosmetics , business , purchasing decision , purchasing , marketing , advertising , medicine , pathology