Open AccessYoung Adult Malaysian Consumers’ Intention to Shop via Mobile Shopping Apps
Author(s) -
Grace Phang Ing,
Zaiton Osman,
Chun How Cheuk
Publication year - 2018
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.180041
Subject(s) - mobile apps , advertising , business , psychology , marketing , computer science , world wide web