Open AccessCountry Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions
Author(s) -
Francis M. Ulgado,
Na Wen,
Moonkyu Lee
Publication year - 2011
Publication title -
asian journal of business research
Language(s) - English
Resource type - Journals
eISSN - 2463-4522
pISSN - 1178-8933
DOI - 10.14707/ajbr.110008
Subject(s) - brand equity , business , brand image , perception , marketing , chinese market , equity (law) , advertising , brand awareness , china , psychology , political science , neuroscience , law