A Study on Investor’s Preference towards Stock Market - Special Reference to Chennai City IT Employees

Stock markets functioning important role in developing countries. It is functioning as intermediate between the investors and the corporates. Investors have differing needs, and for each investor failure to meet those needs poses a risk. Falling short of the nest eggs or amount required for a particular goal is one of the major risks but also returns, failing which he or she could face the risk of outlive his or her investments. The trade-off between risk and returns is the most absorbing and challenging job for most investors. Investor’s perspective there are various investment options are available even though stock market is one of the most preferred investment destinations for maximum of the investors because high return as well as high risk as the concept in financial management. The purpose of the study is to identify and evaluate the investor to make right investment decision. The methodology perspective samples have been used purposive sampling techniques and the target audience are IT employees in Chennai. The primary data have been collected through structured questionnaire & secondary data through research papers, journals. The dependent and independent variables used for the study are stock market investor’s expectation, objectives, risk perception, influencing factor, preference which influences the decision. The findings of the study identified that financial constituents have direct relationship which influences the stock market investors. The result of the study gives an understanding in a better perspective to how and what are the factors influence an investment drive to be a sustainable decision.