Model Strengthening the Role of Agricultural Startup an Agent of Change in the Era of Industrial Revolution 4.0 During the Covid 19 Outbreak

Since the covid-19 outbreak lurks throughout the world economy is no exception to the Indonesian agricultural sector. Small farmers began to have difficulty in marketing the products grown, emerging agricultural startup institutions that utilize technology to maintain farmers' economic sustainability. Agricultural startups in Indonesia have not been able to have a model that strengthens actors in it; the actor is a reformer agent. in this study, we wanted to create a new model in strengthening reforming agents at agricultural startups. We surveyed two different ways: (a) meet directly with respondents and use health protocols who can be found; and (c) by charging via online Google form to respondents who cannot be found. In total, we conducted 144 surveys out of the actors we initially identified as relevant. The study reveals to know variable support of internal factors, external factors, and the role of reforming agents have a real and positive effect on strengthening the institutional capacity of agricultural startups in the agricultural industry 4.0 era. The model of strengthening the role of reforming agents in startups in the agricultural industry 4.0 era is necessary for looking at the state of startups, internal and external factors of reforming agents, the role of reforming agents, and their influence on strengthening capacity occurring in startups to produce strategies in strengthening agent of change. The findings will guide the agriculture startup in achieving its vision of creating the perfect strategy for agent of change.