Open AccessReview of e-customer Loyalty in Internet Banking
Author(s) -
R. Muthu Kumar,
Lalitha Ramakrishnan,
C.S. G. Krishnamacharyulu
Publication year - 2021
Publication title -
webology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.259
H-Index - 18
ISSN - 1735-188X
DOI - 10.14704/web/v18si01/web18059
Subject(s) - the internet , business , loyalty , information technology , retail banking , marketing , commerce , computer science , world wide web , operating system
Internet banking is one of the unavoidable advancements in the Information technology revolution. The advancement of Information technology and the Internet led the way to the evolution of internet banking. Internet banking connects the customers and the bank through the Internet to access certain services provided by the bank. It is the application of technological advancements for bestowing the available financial information resources in electronic form. This technology advancement also renders opportunities for banks to quickly and efficiently deliver specific services to the customers at anytime from anywhere without the physical visit of consumers at the bank locations.