Open AccessSelf-monitoring and Trust as Essential Factors on Impulsive Purchase of Hand Sanitizer Products in Indonesian COVID-19 Situation
Author(s) -
Aulia Ismi Muthiya,
Mahir Pradana,
Tri Indra Wijaksana,
Fitriani Nur Utami,
Sherly Artadita
Publication year - 2021
Publication title -
webology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.259
H-Index - 18
ISSN - 1735-188X
DOI - 10.14704/web/v18i2/web18376
Subject(s) - nonprobability sampling , hand sanitizer , descriptive statistics , impulse (physics) , covid-19 , psychology , variables , pandemic , sampling (signal processing) , statistics , regression analysis , business , advertising , computer science , environmental health , mathematics , medicine , infectious disease (medical specialty) , telecommunications , population , physics , disease , pathology , quantum mechanics , detector
This study was conducted to analyze how self-monitoring affects impulse buying of hand sanitizers during the COVID-19 pandemic, as well as investigating what self-monitoring factors affect impulse buying of hand sanitizers during the covid-19 pandemic. This study uses an independent variable, namely self-monitoring. The dependent variable is impulse buying with consumer trust as an intervention variable. This study uses a descriptive causal research method with a quantitative approach. Sampling technique used in research. We use a non-probability sampling technique with purposive sampling type, with a total of 100 respondents. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of descriptive analysis, there is a mediating effect between the relationship between consumer confidence with impulsive buying decisions.