Open AccessModel Construction and Potential of Social Entrepreneurship in East NUSA Tenggara Province
Author(s) -
Rolland E. Fanggidae,
Tarsisius Timuneno,
Debriyana Y. Salean,
Yuri Sandra Faah,
Jachielin H Lada
Publication year - 2021
Publication title -
webology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.259
H-Index - 18
ISSN - 1735-188X
DOI - 10.14704/web/v18i2/web18361
Subject(s) - snowball sampling , swot analysis , entrepreneurship , social entrepreneurship , context (archaeology) , product (mathematics) , descriptive statistics , empowerment , business , marketing , sociology , geography , economic growth , economics , medicine , statistics , geometry , mathematics , archaeology , finance , pathology
Purpose: This study aims to 1) Identify and explore the concept of social entrepreneurship in NTT, 2) Explore communities and figures who carry out social entrepreneurship on Alor Island, Flores and Timor, and 3) Create social entrepreneurship models in the context of empowering local communities in NTT. Research Methodology: This research is descriptive, verification and explanatory, where this research is descriptive because it describes or takes pictures of the variables under study. The method used in this research is a qualitative method. The sampling technique used was nonprobality sampling, be in the form of snowball sampling. Finding: There are several forms of social entrepreneurship in East Nusa Tenggara. Based on the SWOT analysis and the IE matrix above, it can be said that social entrepreneurship in NTT is in the position of cell V. So the strategy used is defense and maintenance accompanied by market penetration and product development strategies. The empowerment-based social entrepreneur model in the context of NTT is a Hybrid model, where business organizations use business methods, but the end result is the creation of social value. Limitations: This research was only conducted in several areas in East Nusa Tenggara so that the depiction of social entrepreneurs in this study does not fully describe the models and potentials of social entrepreneurs in East Nusa Tenggara. Contribution: This research becomes scientific information for business management and entrepreneurship.