Open AccessThe relationship between perceived brand equity, satisfaction and behavioral intention in football fans
Author(s) -
Mehmet Ali Çeliksoy,
Azmi Yetim
Publication year - 2022
Publication title -
journal of human sciences
Language(s) - English
Resource type - Journals
ISSN - 2458-9489
DOI - 10.14687/jhs.v19i3.6303
Subject(s) - football , psychology , structural equation modeling , loyalty , brand equity , scale (ratio) , advertising , brand awareness , data collection , applied psychology , social psychology , marketing , statistics , business , mathematics , geography , cartography , archaeology