Open AccessFORMATION OF A “DIGITAL CULTURE” OF PERSONNEL AS A CONDITION FOR MARKETING PROMOTION OF RUSSIAN UNIVERSITY BRANDS IN THE ERA OF DIGITAL TRANSFORMATION
Author(s) -
Irina Okolnishnikova,
Антонина Ухова
Publication year - 2021
Publication title -
vestnik ûžno-uralʹskogo gosudarstvennogo universiteta. seriâ, èkonomika i menedžment
Language(s) - English
Resource type - Journals
eISSN - 2413-1016
pISSN - 1997-0129
DOI - 10.14529/em210318
Subject(s) - promotion (chess) , transformation (genetics) , digital transformation , digital culture , business , marketing , digital marketing , public relations , political science , sociology , media studies , chemistry , biochemistry , politics , law , gene