Open AccessSOCIAL GERONTOMARKETING IN THE HEALTHCARE SECTOR: ESSENCE, KEY TASKS, INTERACTION WITH TARGET AUDIENCES
Author(s) -
Yulia Astashova,
Alexander P. Demchenko,
Саадеддине Лахмил
Publication year - 2019
Publication title -
vestnik ûžno-uralʹskogo gosudarstvennogo universiteta. seriâ, èkonomika i menedžment
Language(s) - English
Resource type - Journals
eISSN - 2413-1016
pISSN - 1997-0129
DOI - 10.14529/em190415
Subject(s) - social marketing , ideology , interpretation (philosophy) , marketing , field (mathematics) , public relations , public sector marketing , influencer marketing , health care , sociology , marketing research , key (lock) , business , marketing management , computer science , relationship marketing , political science , politics , computer security , law , mathematics , pure mathematics , programming language