Open AccessMARKETING COMMUNICATION MANAGEMENT: DEVELOPMENT OF A COMPLEX FOR THE FORMATION OF LOYALTY AND MOTIVATION OF CONSUMERS
Author(s) -
Elena S. Sergienko
Publication year - 2018
Publication title -
vestnik ûžno-uralʹskogo gosudarstvennogo universiteta. seriâ, èkonomika i menedžment
Language(s) - English
Resource type - Journals
eISSN - 2413-1016
pISSN - 1997-0129
DOI - 10.14529/em180316
Subject(s) - loyalty , marketing , business , loyalty business model , relationship marketing , marketing management , customer relationship management , process (computing) , marketing communication , computer science , service quality , service (business) , operating system