
THEORETICAL ASPECTS OF MARKETING APPROACH APPLICATION IN PUBLIC ADMINISTRATION
Author(s) -
Л А Воронина
Publication year - 2018
Publication title -
vestnik ûžno-uralʹskogo gosudarstvennogo universiteta. seriâ, èkonomika i menedžment
Language(s) - English
Resource type - Journals
eISSN - 2413-1016
pISSN - 1997-0129
DOI - 10.14529/em180118
Subject(s) - public sector marketing , marketing , marketing management , marketing research , return on marketing investment , public relations , business to government , adaptation (eye) , marketing mix , relationship marketing , social marketing , business , marketing strategy , marketing science , set (abstract data type) , government (linguistics) , quantitative marketing research , political science , computer science , psychology , linguistics , philosophy , neuroscience , programming language