Open AccessAGEISM AS A DETERRENT TO GERONTOMARKETING IN THE RUSSIAN CONSUMER MARKET
Author(s) -
Yulia Astashova
Publication year - 2018
Publication title -
vestnik ûžno-uralʹskogo gosudarstvennogo universiteta. seriâ, èkonomika i menedžment
Language(s) - English
Resource type - Journals
eISSN - 2413-1016
pISSN - 1997-0129
DOI - 10.14529/em180117
Subject(s) - purchasing power , perception , population , independence (probability theory) , purchasing , population ageing , consumer market , marketing , older people , power (physics) , economics , psychology , social psychology , political science , business , sociology , gerontology , medicine , demography , quantum mechanics , neuroscience , keynesian economics , statistics , mathematics , physics