EFFICIENT ENGINEERING IN DEVELOPMENT OF CONSTRUCTION SECTOR COMPETITIVENESS

The COVID-19 pandemic has really become a real shock for the whole world. The way of life has changed not only for people, but also for companies in various industries. Today, the real estate market, like many other industries, is in conditions of economic instability. The study highlights the problems faced by the construction sector in the current conditions of the coronavirus pandem-ic. One of these problems is the sustainable competitiveness of construction and its compliance with new consumer preferences. Aim. The study of the influence of engineering solutions and other fac-tors on the competitiveness of construction in modern economic conditions, the definition of key criteria. Development and description of the decision-making methodology for choosing the optimal construction enterprise from the point of view of competitiveness. Materials and methods. The methods of system analysis, optimization methods, hierarchy analysis and decision theory are ap-plied in the work. Within the framework of the proposed methodology, the author's method of identifying key competitiveness criteria has been developed. Since the problem of choosing the optimal solution from among the alternatives is based on a multi-criteria approach, the use of this method is quite appropriate. The template for the formation of the methodology was identified based on the analy-sis of existing research in this area. Results. The author summarizes and supplements the criteria and factors affecting the competitiveness of construction organizations in the study. The author's method of making a decision on determining the optimal construction enterprise from the point of view of competitiveness based on the criteria considered by the author is presented. This technique includes several stages: 1) forming a goal; 2) formation of criteria by which organizations will be evaluated; 3) calculation of criteria for each organization and bringing them to a homogeneous type of data; 4) building a tree of goals and a matrix of priorities; 5) Determining the values of priority vectors for each organization under study. Conclusion. The total influence of criteria and engineering solutions on the competitiveness of construction is determined. In this regard, the implementation of the con-struction project should be carried out taking into account the strategic goals of the organization and binding to the identified criteria. The proposed methodology is developed for Russian construc-tion companies operating in modern economic conditions.