Open AccessPromises and Environmental Risks of Digital Advertising
Author(s) -
Harriet Kingaby
Publication year - 2021
Publication title -
ökologisches wirtschaften
Language(s) - English
Resource type - Journals
eISSN - 2625-5421
pISSN - 1430-8800
DOI - 10.14512/oewo360115
Subject(s) - overconsumption , disinformation , digital advertising , advertising , online advertising , business , internet privacy , the internet , computer science , economics , world wide web , social media , digital marketing , production (economics) , macroeconomics , social media marketing
Advertising is the web’s main funding model, and has shaped it in its image. As well as funding products and services, advertising also funds hatespeech and disinformation, while contributing to overconsumption. This paper calls for policy interventions which address these shortcomings.