Open AccessThe Sustainable Corporate Strategy in Industrial Goods Markets
Author(s) -
Alfred Niski,
Stefanie Krause,
Olaf Drusche
Publication year - 2020
Publication title -
ökologisches wirtschaften
Language(s) - English
Resource type - Journals
eISSN - 2625-5421
pISSN - 1430-8800
DOI - 10.14512/oew350130
Subject(s) - monopolistic competition , sustainability , business , industrial organization , corporate sustainability , commerce , economics , market economy , ecology , biology , monopoly
Classical management thinking and traditional manufacturing processes will reach their limits soon. There is a great need for innovative sustainability-orientated business models. Has a market-oriented, sustainability-oriented corporate strategy the potential for successful marketing of industrial goods in a monopolistic market?