
The Investigation of Product Concept in Sports Marketing
Author(s) -
Yahya Akkaya
Publication year - 2016
Publication title -
international journal of sport culture and science :
Language(s) - English
Resource type - Journals
ISSN - 2148-1148
DOI - 10.14486/intjscs631
Subject(s) - product (mathematics) , advertising , marketing , sports marketing , business , mathematics , marketing management , relationship marketing , geometry