Open AccessAnalyzing the role of Sentiment Analysis in Public Relations: Brand Monitoring and Crisis Management
Author(s) -
Kareem Mohamed,
Ümmü Altan Bayraktar
Publication year - 2022
Publication title -
ssrg international journal of humanities and social science
Language(s) - English
Resource type - Journals
ISSN - 2394-2703
DOI - 10.14445/23942703/ijhss-v9i3p116
Subject(s) - crisis management , sentiment analysis , business , crisis communication , brand management , political science , public relations , advertising , computer science , artificial intelligence , law