Open AccessFactors Influencing Brand Switching of Smartphones among University Students: A Study on Bangladesh
Author(s) -
Tapas Bala,
Israt Jahan,
M.M. Hafizur Rahman,
Ashoke Mondal,
Autoshi Ray
Publication year - 2020
Publication title -
ssrg international journal of economics and management studies
Language(s) - English
Resource type - Journals
ISSN - 2393-9125
DOI - 10.14445/23939125/ijems-v7i7p121
Subject(s) - business , advertising , psychology