Open AccessEthical and Tactical Changes in Advertising Policy of Indian Enterprises: A survival Strategy in the wake of Pandemic
Author(s) -
Bhabani Shankar Dash,
Janmejay Senapati,
Ranjan Kumar Dash
Publication year - 2020
Publication title -
ssrg international journal of economics and management studies
Language(s) - English
Resource type - Journals
ISSN - 2393-9125
DOI - 10.14445/23939125/ijems-v7i6p117
Subject(s) - pandemic , wake , covid-19 , advertising , political science , business , virology , biology , engineering , medicine , aerospace engineering , infectious disease (medical specialty) , disease , outbreak