Open AccessThe Effect of Celebrity Endorsement and Trust on Purchasing Decisions
Author(s) -
Su harto,
Durotun Nasikah
Publication year - 2020
Publication title -
ssrg international journal of economics and management studies
Language(s) - English
Resource type - Journals
ISSN - 2393-9125
DOI - 10.14445/23939125/ijems-v7i3p111
Subject(s) - purchasing , business , advertising , psychology , marketing