Open AccessEffectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes
Author(s) -
M. Fazrie Amalsyah,
Satria Bangsawan,
Dorothy Rouly
Publication year - 2020
Publication title -
ssrg international journal of economics and management studies
Language(s) - English
Resource type - Journals
ISSN - 2393-9125
DOI - 10.14445/23939125/ijems-v7i10p110
Subject(s) - advertising , psychology , business