Open AccessImpact of Celebrity Endorsement on Brand Image and Customers’ Purchase Intention A Case of Pakistani Customers
Author(s) -
Nida Tariq,
Ayesha Imtiaz,
Qalb E Abbas
Publication year - 2018
Publication title -
ssrg international journal of economics and management studies
Language(s) - English
Resource type - Journals
ISSN - 2393-9125
DOI - 10.14445/23939125/ijems-v5i10p104
Subject(s) - advertising , business , brand image , marketing