Open AccessInfluence of Emotional Appeals in Television Cosmetics Advertisements on Purchase Decisions of Female Students of Higher Institutions in Niger State, Nigerian
Author(s) -
Florence Ucheanya
Publication year - 2020
Publication title -
ssrg international journal of communication and media science
Language(s) - English
Resource type - Journals
ISSN - 2349-641X
DOI - 10.14445/2349641x/ijcms-v7i3p103
Subject(s) - advertising , cosmetics , state (computer science) , television advertising , business , psychology , political science , medicine , computer science , algorithm , pathology