Open AccessA Comprehensive Review of Behavioral Customer Segmentation For A Better Understanding
Author(s) -
T R Mahesh,
Mohan Kumar Naik B
Publication year - 2021
Publication title -
ssrg international journal of computer science and engineering
Language(s) - English
Resource type - Journals
ISSN - 2348-8387
DOI - 10.14445/23488387/ijcse-v8i1p101
Subject(s) - segmentation , computer science , psychology , market segmentation , cognitive science , neuroscience , artificial intelligence , business , marketing